AMAG Brand Book, Design, featured on Ello (the creators network)

Ello’s curatorial team selected AMAG Brand Book post to be featured on the Ello’s design homepage.

Ello design homepage /
AMAG Brand Book post /
More posts /


AMAG Brand Book

Conceived as a brand book for employees that covers the identity of AMAG, as well as the company’s values, vision, history, imagery, and brand identity. The book starts with an interview and ends up with the new color palette. In the foreword, Haefner mentions the successful development of AMAG and the importance of a new identity. A large-arrow infographic shows the company’s milestones since 1945. The hardcover is bound in high-quality grey linen and the title of the book is embossed in red.

See the full case here /

The AMAG Group and its approximately 5,600 employees passionately ensure that clients are well on their way to success. The individual’s dreams about mobility fascinate them. Their motivation is to fulfill these goals, and this attitude has accompanied AMAG since the beginnings of the company until today. The AMAG identity was awarded with the Xaver Special Award and nominated for the Swiss Award® Corporate Communication.


Client AMAG / Date #2013 / Category #Editorial #Awards / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Photographers Adrian+Alexis, AMAG Archive / Consultants Ralph Hermann, Ursina Grimm

Design Direction Marco Simonetti / at Heads Corporate Branding