Ad for Casio G-Shock

To extend their presence in Switzerland, Casio G-Shock was looking for new and creative marketing concepts that helped to better display the values of the brand and to increase the popularity of shock-resistant watches. We were asked to develop an advertising campaign that clearly differs from previous ads, in which we created a new approach for the communication strategy. For the new ads, we used images of people presenting the watches in a new way and created a new graphical language. For the launch we also developed point-of-sales catalogues and roll-up banners.

Client Casio G-Shock / Date #1999 / Category #Graphics / Design Studio #Walhalla / Designers Marco Simonetti, Ibrahim Zbat / Photographer Fotosolar / Consultants Marco Simonetti, Ibrahim Zbat

Design Direction Marco Simonetti, Ibrahim Zbat @Walhalla