



Biotech
Biotech Report for EY
To strengthen the reputation of the Swiss Biotech sector, particularly abroad: the Swiss government, science, industry, and the stock exchange wanted to jointly give investors a closer look at this attractive sector and encourage foreign Biotech enterprises to come to Switzerland. The Swiss Biotech report was created through a combination of quality journalism and a location marketing approach. It contains interviews with Biotech players, portraits of organizations, research, and financial reports. A clear emphasis on competitiveness and other Swiss qualities is evident throughout the articles.
Client EY / Date #2007 / Category #Editorial / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Photographers Lonza Ltd, Prionics AG, Kenta Biotech Ltd., Flurina Rothenberger, ETH, Jean Odermatt / Consultants Ralph Hermann, Nadia Francioso
Design Direction Marco Simonetti @Heads Corporate Branding