Brand Design for Aquacar

Aquacar digitalizes the automotive ecosystem and manages the history of vehicles with blockchain technology that stores all relevant information along the entire life cycle of a car. The vehicle history reports are always verified due to the decentralized blockchain-based platform which is transparent and trustless. Aquacar supports a secure and reliable data exchange and clear ownership that leads to higher benefit for buyers and sellers.

The concept of a “verified vehicle’s history” in which the logo’s “Q” Letter is a key element of the brand identity. We transformed the “Q” to emphasize the digitalization of the automotive ecosystem and visually we wanted to integrate the magnifying glass as an important element of data research. We created an abstract colorful visualization based on the idea of liquids (aqua). The imagery represents the flexibility and underlying diversity of the blockchain-based platform. We choose the font’s “Mark Pro” font for the logotype and display purposes.

Client Aquacar / Date #2021 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Noah Baumann, Dominique Kaiser / Photographer Dippyaman Nath / Consultants Simone Raubach, Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding