Football European Cup Packaging for Ringier


Ringier Packaging

Football European Cup Packaging

Ringier Publishers was launching GOAL magazine for the Football Euro 2008 and planned various flanking activities. As with the WM 2006, Ringier wanted to draw the attention of its advertising clients to the special publication and surprise them with a special football mailing. Ringier sent a special Football-Box to 80 creatives and media specialists. The publisher challenged the “lads” to use Ringier-based advertising tactics to score more often and the “gals” are sent a referee’s whistle to control the game. One week after the depressing defeat of Switzerland in the qualifying rounds, Ringier clients are comforted to be distracted by the arrival of their football-box.

Ringier is a multi-country diversified media company. Founded in 1833, Ringier manages media brands in print, TV, radio, online, and mobile and is active in the printing, entertainment, and internet business. Ringier is a family-owned company headquartered in Zurich.

Client Ringier / Date #2008 / Category #Design / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Photographer Tom Haller / Consultants Ralph Hermann, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding

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