Gryps Rebranding

For Gryps, the online portal for Swiss SMEs, we refined the brand positioning, formulated the brand promise and updated the presence with a new logo and corporate identity. Gryps supports over 45,000 Swiss SMEs in their day-to-day business. The digital service platform is a subsidiary of Axel Springer Schweiz and provides entrepreneurs with offers as well as information and advice to reduce their administrative workload.

Client Gryps / Date #2022 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Noah Baumann, Dominique Kaiser, Roman von Arx / Photographer Rawpixel / Consultants Simone Raubach, Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding