Logo design for LYNX

The hearing aid “Lynx,” manufactured by Swissphone Audio-Optic, was launched in May 2006 in several European countries. The Lynx hearing aid is less expensive and more user-friendly than conventional hearing aids. Their target audience consists of people who suffer from a mild hearing loss and only seek selective acoustic reinforcement. After we carried out a Europe-wide potential analysis, we designed the logo and developed a packaging concept and point-of-sale displays.

Client LYNX / Date #2006 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Consultants Ralph Hermann, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding