Mobilog Redesign

Mobilog, a provider of automotive logistics services, commissioned us to develop a new brand. With a concise brand identity, Mobilog presents itself as a competence center for vehicle and parts logistics. 

Mobilog was founded in 2021 as part of the AMAG Group to respond to the growing demands for high-performance logistics in the automotive sector. The high diversity of models and product ranges and customers’ increasing service demands are constantly presenting vehicle dealers and workshops with challenges. Mobilog positions itself as a competence center for all logistics activities in the vehicle and parts business.

We were involved in finding a name for the company when it was founded. Mobilog stands for the combination of mobility and logistics. Our task was to design a brand identity for Mobilog that would make the company more independent and make it clear that the logistics service provider is available to the entire industry as a competent partner.

The fact that Mobilog moves Switzerland is symbolically expressed in the new logo by the displacement of the “i-dot”. This dot runs through the brand’s new appearance as a strong recognition feature. In addition, the main color, the deep sky blue in contrast to the white, creates a concise design language.

Client Mobilog / Date #2023 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Noah Baumann, Dominique Kaiser, Roman von Arx / Photographer Simon Iannelli / Consultants Sina Frank, Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding