
Fiore
New Design for Fiore
The identity of Fiore’s flower shop centers on a distinctive, smooth, and friendly logo, which is made up of a stylized flower combined with a human eye. The selected typography is ARS Novelty, designed by Angus R. Shamal, which fits well with the modern attitude of the new brand identity. We introduced a new color palette which reflects the unique world of flowers, using fluorescent colors to give it an even stronger emphasis.
Client Fiore / Date #2004 / Category #Branding / Design Studio #MarcoMario / Designer Marco Simonetti / Consultant Marco Simonetti
Design Direction Marco Simonetti @MarcoMario