Rebranding for Heyde

Inspired by the “Möbius” strip, the logo represents the continuous process of a solution and was designed to emphasize the quality and collaboration of business. The vibrant color purple helps to differentiate the brand and visually reflects a sense of value, individuality, dignity, and leadership. The logo was combined with the Fontsmith’s font named ”Joey”. For this identity project, a newly designed website was developed.

Heyde has been a specialist in business intelligence, corporate performance management, customer relationship management, and enterprise resource planning for more than 25 years. The company offers software solutions that enable process optimization along the entire value chain. In addition, a long-term outlook on business-relevant trends will be created to assist executives in their strategic decision-making. Heyde offers its more than 350 national and international customers personal, individual, and solution-oriented process and organizational consulting, which is characterized by a close and cooperative partnership.

Client Heyde / Date #2014 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Photographers Marina Razumovskaya, Birdimages, Extreme Photographer / Consultants Ralph Hermann, Kristina Brunner

Design Direction Marco Simonetti @Heads Corporate Branding