Rebranding for ZLV

The Zurich Teachers’ Association, ZLV, is an umbrella organization that competently advocates for the interests of its approximately 4,000 members. As the largest teachers’ organization for elementary schools, they are a recognized interlocutor of the Education Directorate, the government, and the Cantonal Council.

Inspired by the work of the ZLV and how they communicate their concerns, we created a logotype with a speech bubble and their monogram to visualize the engagement and the mouthpiece of ZLV. We developed a graphic language with different forms of speech bubbles to represent various moods and expressions. The visual system consists of stationery, a member magazine, a newly redesigned website, brochures, a newsletter, and functional imagery using a vibrant color palette.

Client ZLV / Date #2013 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter, Andreas Dändliker (FO-Zürisee) / Photographer Heike Grasser (Fotoagentur Ex-Press) / Consultants Ralph Hermann, Ursina Grimm

Design Direction Marco Simonetti @Heads Corporate Branding