Redesign Aeugst am Albis

The construction of a new town hall was an opportunity for the municipality of Aeugst am Albis to tangibly communicate its vision. They planned to redefine their image and launch the fresh brand identity at the opening of the new building. The logo symbolizes community spirit and the firm partnership between Aeugst and Aeugstertal. The municipality coat of arms features a squirrel that becomes a quality seal, while the slogan “Naturally Open” refers to the local natural environment as well as the local authority’s desire to serve transparently. During the opening week of the town hall, we were able to present the new corporate image and encourage people to talk about their perception of the municipality and its identity.

Client Aeugst am Albis / Date #2007 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Illustrator Marco Simonetti / Consultants Ralph Hermann, Mike Stillhard, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding