Redesign for Heads

We created a new identity for Heads, an award-winning branding agency in Switzerland. We involved the employees in the process and worked closely to develop a new system. The idea was to clarify and achieve higher efficiency in how existing elements should be applied. We reduced the color palette to a few colors, black and fluorescent green, and the number of internal templates.

A new font, “Signika,” was designed by Anna Giedryś and a new remarkable illustration style was introduced. This project also included the development of a new website. The redesign reflects the pragmatic approach that good design is the reduction to the essential.

Client Heads / Date #2016 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Roman von Arx / Illustrator Olga Drack / Consultant Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding