Redesign for OXYGYM

OXYGYM offers a top-level gym and challenging classes to choose from. It has the most extraordinary gym experiences in Zurich area.

In order to better reflect the philosophy of the gym, we were asked to rework the visual identity and the communication support. The identity has a monochrome look and the OXYGYM logotype appears in capital letters. The font is based on Baufra, a humanist sans-serif typeface that has a characteristic geometric design combined with an earthy naturalism. A new imagery concept and scheme of warm colors were added to the visual identity to make it easily accessible and super-friendly.

Client OXYGYM / Date #2017 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Roman von Arx / Consultants Ralph Hermann, Marc Gooch

Design Direction Marco Simonetti @Heads Corporate Branding