Refresh for SwissLife

Swiss Life
Swiss Life
Swiss Life

Swiss Life

Corporate Design Refresh for Swiss Life

Swiss Life is a leading provider for comprehensive life insurance, pensions, and financial solutions for private and corporate customers. Swiss Life is the largest life insurance company in Switzerland, founded in 1867 under the name of “Schweizerische Lebensversicherungs und Rentenanstalt”. After entering the Swiss stock market, the company adopted its current name in 2002.

We collaborated closely with Swiss Life’s corporate marketing on this project. The internationally active, traditional market leader saw itself forced to revise its corporate design. In addition to increasing the general user-friendliness, the uniform implementation in the various cultural areas should be facilitated. We analyzed the country-specific communication conditions and needs, and reduced the complexity of the existing corporate design to an accepted and meaningful common denominator. The company’s brand identity will thus become clearer and easier: secondary colors were reduced, basic design elements were standardized, and the literature concept simplified. This makes Swiss Life’s communication tools less expensive, less complicated, and faster to realize. The three national companies of Swiss Life, Switzerland, Germany, and France also appreciate the simplified design specifications for compatibility with the country-specific requirements.

Client Swiss Life / Date #2009 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Hans Grässli, Donovan Szypura, Inese Troska / Photographer Swiss Life photo pool / Consultants Ralph Hermann, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding

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