Refresh for Zumikon

Zumikon asked us to refresh their outdated identity. We started working to make a gentle redesign of their popular coat of arms, which was later incorporated into their identity. The emblem was first mentioned in 1740 in a coat of arms book. The key symbol was probably taken from the coat of arms of the church in neighboring Zollikon, as both municipalities belonged to the area of ​​influence of the Zurich Grossmünster. The keys in both cases refer to the insignia of the apostle Peter. We combined the emblem with a clean and modern wordmark and developed a new colorful palette, which was used in their communication tools. The new visual language includes signage, stationery, brochures, and a website.

Zumikon is a municipality in the canton of Zurich in the district of Meilen. It is located in the Pfannenstiel region in Switzerland.

Client Zumikon / Date #2014 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter, Roman von Arx / Photographer Marco Simonetti / Consultants Ralph Hermann, Ursina Grimm

Design Direction Marco Simonetti @Heads Corporate Branding