Simple Branding for RSAG

RSAG is a software company that offers programming services for DB2® database applications and machine coding for IBM 3090 mainframe processor systems. We were asked to develop a reduced and simple brand identity, but with a remarkable typeface, that is easy to apply for any requirements. Consequently, we focused on the development of the typeface that had to clearly differentiate itself from that of the competitors.

Client RSAG / Date #1997 / Category #Branding / Design Studio #Walhalla / Designers Marco Simonetti, Ibrahim Zbat / Consultants Marco Simonetti, Ibrahim Zbat

Design Direction Marco Simonetti, Ibrahim Zbat @Walhalla