SOZB Redesign


Redesign for School for Social Accompaniment

The School for Social Accompaniment empowers committed adults to make a well-founded career change into a social profession to professionally accompany, encourage and strengthen people in challenging situations. The practical, in-service and future-oriented training programs qualify them for this. The school, which is rich in tradition, offers adults high-quality training with a certificate.

We developed a new brand design and with the new claim we bring the benefits of the in-service education offers to a simple and clear denominator. We reduced the bulky name of the school to the abbreviation SOZB. The superscript B in the logo emphasizes the accompaniment and at the same time the affiliation of the training programs in the tertiary level of the Swiss education system. The distinctive visual language and color scheme complement the design and give the school a modern and contemporary look.

Client SOZB / Date #2023 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Noah Baumann, Dominique Kaiser, Roman von Arx / Photographer Rawpixel / Consultants Natascha Almeida, Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding

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