Sustainability Label for Toggenburger


Sustainability Label InCycle

With the new storage process for embedding environmental CO2 in concrete, Toggenburger is already helping to sustainably improve the CO2 balance in the production of first-class concrete. Through the latest storage technology, up to 17 kilograms of CO2 can be stored in one cubic meter of InCycle concrete. The 100% biogenic CO2 comes from a Swiss industrial plant. The company, which is still owner-managed today, was founded by Emil Toggenburger almost 90 years ago and started with only a dozen employees. Today, Toggenburger employs over 350 people with a wide variety of professions.

For Toggenburger, we designed a green label that highlights the innovative process of embedding CO2 into their products while also emphasizing the company’s commitment to sustainability. The challenge was to develop a narrative that would form the basis for the InCycle design. We created a dynamic arrow pointing upward to illustrate a process cycle representing the embedded CO2.

Client Toggenburger / Date #2021 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Dominique Kaiser, Noah Baumann / Photographer Toggenburger / Consultants Ralph Hermann, Simone Raubach

Design Direction Marco Simonetti @Heads Corporate Branding

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