Timetable Ad for Carte Blanche

Carte Blanche


Timetable Ad for Carte Blanche

Every subscriber of the Tages-Anzeiger, Zurich’s leading daily newspaper, will receive the personal “Carte Blanche” free of charge with the subscription invoice. Only Carte Blanche members benefit from the respective offers which can be found in the newspaper or website. With Carte Blanche, for example, you can go to a concert for a cheaper price, to the soccer match for half the price, or you can still get tickets for events that have long been sold out. The only Carte Blanche puts together the broadest possible range of cultural, sports, film, trade fair, culinary, show, party and family events, so that all readers find offers from which they want to benefit.

We were asked to conceive an advertising campaign for the Carte Blanche incentive program; the idea is to characterize Tages-Anzeiger readers on how they calculate their benefits and when they benefit from Carte Blanche. The more entertainment, the better the annual subscription pays off.

Client Carte Blanche / Date #2008 / Category #Graphics / Branding Agency #Heads / Designers Marco Simonetti, Philipp Schönweitz / Consultants Ralph Hermann, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding

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