About

For over three decades, Marco Simonetti has been at the forefront of design. As a “digital simulation of the analogue,” he describes in his works the reciprocal transformation of both the real and the digital world. Vivid, intelligent, experimental, and accessible, Marco began his career as a designer in the early 80s during the post-punk era, far away from computers. Back then, he was tinkering with cassette and vinyl covers of bootleg records using sheer commitment and simple tools.

Years later, after graduating and carving a path into the technology industry, he founded the Design Studio Walhalla alongside Ibrahim Zbat, a company that quickly developed into a leading design studio in the early 90s. Neither of the two founders ever went to art school; they simply started out creating flyers for electronic music and doing artwork for small record labels before finally winding up earning commissions from large corporations, such as Renault and Sony. Marco Simonetti currently works as Creative Director at the renowned branding agency Heads Corporate Branding (heads.ch).

Marco Simonetti is a multi-faceted, award-winning designer whose work is driven by holistic strategy, coherent design, and progressive technology. He designs and develops experiences in branding, graphic design, typography, product design, packaging, 3D, spatial design, interior architecture, exhibitions, art, experimental design, film, photography, artificial intelligence, digital and interactive applications, brand and user experiences for a variety of clients such as:

Renault Paris, Schwarzkopf, Casio G-Shock, Sony Playstation, Kangaroos Shoes, BEKB, Gwand, Mövenpick, Swisscom, Georg Fischer, Huber Suhner, SBB, McDonalds, BernerFachhochschule, Nidecker Snowboards, Genona, Lynx, State Secretariat for Economic Affairs (SECO), Sensi, Solution Providers, Starsus, Xview, RSAG, Carte Blanche, Cesary, Credit Suisse, Olmo, MSDirect, ZLV, ZeitZone, Linck, Careal, Netrics, die Post, Rotary, Saia Burgess, Swissbrick, ABN AMRO, AMAG, Axpo, DFAB, EY, ETH-Rat, ETH Zürich, Swiss Photo Award, Excellence Foundation Zürich, General Motors Suisse, Grün Stadt Zürich, Heyde, Highgate Wealth Management, Holcim, Jacobs Foundation, Namics, Swiss Life, Swiss Re, Tages-Anzeiger, Tamedia, The Nuance Group, Tremonte, University of Zürich, UZH Foundation, VP Bank, Watches of Switzerland, Curaneo, Utorem, Bataillard, Close theatre, Aeugst am Albis, Martin Stiftung, Sihlcity Church, Trixmix, Espoir Foundation, Harem Records, Friendship Records, OXYGYM, Repeat Cashmere, Leuthold Fine Violins, Zumikon, HänggiFlückiger, Blended, Facchin Winery, Fmkomm, Magic Lab, Issoria, Ringier, Buechweid Foundation, Tussui, Earcrasher Records, Zess, Horgenglarus, Pfizer, Legatax, Hublot, Cityfit, Geneva International Motor Show, Kings, Cult Fiction, Postfinance, Noxon, Lineup Magazine, Forecast Magazine, 20Minuten, Neapolis, EVO, Loft, Motion, Pescecane, Pasquart Art Centre, Sinnovec, SV, Cembra Money Bank, icommit, ZürcherMuseen, Perikom, Neoviva, ZürcherVerkehrsverbund (ZVV), Selection, Farner, ZürcherKantonalbank (ZKB), EIC, Balgristec, Amt für Städtebau Winterthur, Vifor Fresenius Medical Care Renal Pharma, Lindt, Stobag, Swiss Federal Office of Public Health (FOPH), Tertianum, Ariva Restaurant, Prismalogix, Customize, de Sede, designo, Noviv, Mobilog, Movon, SOZB, Toggenburger, Aquacar, Scolaris, Zurich Museums, icommit, EIC, Lindt, Perikom, Easygov, Utorem, da, Zeitzone, Curaneo, Bataillard,  Watches of Switzerland and many more.