Ad Proposal for Geneva International Motor Show

After completing the Renault project, we were asked to develop a visual concept for the Geneva International Motor Show. We created a customized font that emphasized the essentials of mobility. The illustrated roads were coupled with small driving cars, and fuchsia highlighted the poster in three languages. Unfortunately, the proposal didn’t pass the selection and was not further developed.

Client Geneva international Motor Show / Date #2001 / Category #Graphics / Design Agency #Walhalla / Designers Marco Simonetti, Ibrahim Zbat, Walter Stähli / Illustrator Walter Stähli / Consultants Marco Simonetti, Ibrahim Zbat

Design Direction Marco Simonetti, Ibrahim Zbat @Walhalla