AMAG Chronicle

AMAG was founded in 1945 by Walter Haefner. The company is a Swiss car importer and dealer for Volkswagen, Audi, Skoda, and Seat. At the very beginning AMAG imported cars from Britain, and by the early 1950s AMAG became an important subsidiary of Volkswagen and developed a network of over 50 AMAG service stations. Until today AMAG has imported, sold, and distributed an impressive number of cars.

Now, 75 years later, The AMAG and its over 5,600 employees passionately ensure that clients are well on their way. Their motivation is to fulfill this attitude, which has accompanied AMAG since the founding of the company. To celebrate these 75 years of commitment to ensure mobility, Heads designed the AMAG’s chronicle. The volume contains essays by ETH Zurich (University for Science and Technology) Dr. Kay W. Axhausen (Institute for Transport Planning and Systems), Dr. Christopher Onder (Department of Mechanical and Process Engineering) and Dr. Konstantinos Boulouchos (SCCER Mobility), as well as articles exploring the history and significance of AMAG. The chronicle is set in AMAG’s corporate font and Leitura News, both typefaces allow for a combined aesthetic of past times and future outlook. We implemented a sophisticated grid system to ensure a flexible layout and larger images.

Client #AMAG / Date #2020 / Category #Awards #Editorial  / Branding Agency #Heads / Designers Marco Simonetti, Roman von Arx / Photographers Nicolas Bruni, Simon Iannelli, Gabriele Putzu, Renderings Volkswagen, Janifest, Joyfull, Petkov, Kosta Klimenko, Flydragon, Ishan Izrus, Archivmaterial AMAG Group / Consultants Natascha Almeida, Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding