Branding for EIC

EIC is an independent advisory firm and project developer focused on the energy infrastructure sector, conducting advisory mandates with clients on strategic and financial business decisions. Their team has more than one hundred years of experience in the energy sector combined along with a strong industrial and financial background. Projects led and developed by EIC are known as milestone projects in the industry due to their goal-oriented, entrepreneurial approach. Their broad experience and skillset allows them to support clients in pursuing opportunities in the fields of renewable energy, flexible thermal power production, new storage technologies, energy conversion assets, and power transmission.

We developed the new logo and brand identity for EIC. The EIC logo features the missing link that suggests the ability of EIC to provide a unique solution to solve client-specific issues. Taking cues from the EIC logo, a range of graphics were created using squares. The visual identity has a modular look that emphasizes the complexity of projects and EIC’s expertise. We worked closely with the client to create coherent, emotionally charged imagery that represent a new formal interpretation of energy. The clean look also extends to the website design.

Client EIC Partners / Date #2019 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Marco Martoglio, Roman von Arx / Photographers Andreas Dress, Bruno Thethe, Matthew Rader, Chick McClure, Sebastian Kanczok, Ryan Stone, Biel Morro Consultant Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding