Corporate Design for Excellence Foundation

We were asked to elaborate on a new brand identity and to develop important fundraising tools that included sponsoring documentation, a fundraising film, and a website with all the relevant information for the potential sponsors. In collaboration with the Excellence Foundation, we created a new iconic logo that communicates the interdisciplinary approach of behavioral economics.

The Excellence Foundation Zurich supports the Department of Economics in finding new methods of cooperation with business. The objective of the Excellence Foundation Zurich is to bring together the best researchers and academics at the Department of Economics in Zurich and provide them with optimal conditions for doing leading interdisciplinary research at the highest level. The Department of Economics at the University of Zurich is one of the leading research centers in Europe. The wide range of research interests covers all areas of economics, including econometrics, macro and microeconomics, and neuro-economics. The research conducted at the department has an interdisciplinary focus, combining modern economics with elements from history, political science, psychology, biology, and sociology.

Client Excellence Foundation Zurich / Date #2010 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Film Producer Beck & Friends / Film Director Peter Beck / Consultants Ralph Hermann, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding