Dynamic and Digital Brand Concept for Namics

We developed a concept which employees can submit keywords via various channels that will contribute to a dynamic word brand that forms the company logo. The dynamic identity consists of several words that come from employees. It’s a random stream of expressions, ever-changing, and reflecting trends in a digital world. It is able to reflect through participation in their company’s culture and a consistent brand experience for Namics while still staying credible and new at all times.

Namics is a digital agency and leading provider for businesses and online communication. The Namics corporate identity was awarded with the Reddot Design Award and nominated for the Design Preis Deutschland.

Client Namics / Date #2008 / Category #Digital #Awards #Publications / Branding Agency #Heads / Designer Marco Simonetti, Donovan Szypura / Photographer Marco Simonetti / Consultants Ralph Hermann, Mike Stillhard / Awards Reddot Design Award Winner, Design Preis Deutschland (Nomination) / Publication International Yearbook Communication Design Red Dot Award 2009/10 (Peter Zec)

Design Direction Marco Simonetti @Heads Corporate Branding