Dynamic and Real-Time Branding for Namics

We translated the Namics employee’s high degree of co-determination into a radical new corporate design concept. Employees can submit keywords via various channels that will contribute to a dynamic word brand that forms their company logo. The identity reflects their company’s culture and vision that each employee makes the company unique. The Namics’ brand experience points out how employee involvement impacts corporate culture.

The dynamic identity consists of several words that come from employees. It’s a random stream of expressions, ever-changing, and reflecting trends in a digital world. It is able to reflect a consistent brand experience for Namics while still staying credible and new at all times.

Similar to the Internet, Namics is in constant change. This is also true for the new corporate design. The appearance is steered by the content. For the production of printed products, the concept offers endless opportunities.

Namics is a full-service agency and leading provider for business and online communication. They offer comprehensive solutions and services all along their customers’ value chain, and they help clients reach their business goals and maintain a strong Internet presence. The identity of Namics was awarded with the Reddot Design Award and nominated for the Design Preis Deutschland.

Client Namics / Date #2009 / Category #Branding #Awards #Publications / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Photographers Marco Simonetti, Warren Frank, iStockphoto, Kevin Jean, Eyelab Consultants Ralph Hermann, Mike Stillhard / Awards Reddot Design Award Winner, Design Preis Deutschland (Nomination) / Publication International Yearbook Communication Design Red Dot Award 2009/10 (Peter Zec)

Design Direction Marco Simonetti @Heads Corporate Branding