Logo Design for EasyGov

For the identity project, we were asked for help in finding an appropriate name for the new brand and to accompany and support the naming process. The new logo uses Museo Sans as a customized letterform, which stands for simplicity, efficiency and reliability. At the end is the checkmark in red, a well-known symbol for getting things done. This branding project also included the development of the user interface design with a functional and informative user experience for EasyGov by the Swiss Federal Government and State Secretariat for Economic Affairs (SECO).

EasyGov is a secure and reliable platform that allows companies to electronically process authorization, application, and reporting procedures in a single location. It makes the necessary administrative tasks simple, fast, and efficient. The new platform was launched on November 2017 by Federal Councilor Johann Schneider-Ammann, together with representatives from the authorities and the Swiss economy.

Client SECO / Date #2017 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Roman von Arx / Photographers Matthew Henry, Wocintech Chat (wocintechchat.com), Eric Bailey, Rawpixel, Crew, Mike Kononov, Pete Wright / Consultant Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding