Simple Ad for Fotonacht

Nine exhibitions opened their doors for a photographic tour of Zurich. The program of exhibitions offered vernissages, guided tours, award ceremonies, music and much more. The grand finale took place in the ewz substation Selnau.

We chose a typographic approach for the visuals, using the “Progress” Font designed by Alias. For the background we applied a harmonious color gradient from light to dark blue to imitate the coming night.

Client Fotonacht / Date #2011 / Category #Graphics / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Consultants Ralph Hermann, Kristina Brunner

Design Direction Marco Simonetti @Heads Corporate Branding