ZFV Strategic Branding

We supported the ZFV cooperative through a comprehensive rebranding—from analysis and brand strategy to implementation in language, design, and imagery. The new brand identity positions ZFV as a responsible, socially relevant cooperative with a clear stance and long-term perspective.

At the core of the strategy is ZFV as a living ecosystem that connects people, companies, and ideas to create meaningful experiences. This direction strengthens the brand’s appeal, boosts communication impact, and increases its attractiveness on the labor market. The rebranding centres on a strong umbrella brand that provides ZFV with a clear, authentic, and future-oriented identity across all business areas.

With the claim “Good does good,” the brand expresses its fundamental belief that impact emerges through the interaction of people, organizations, and ideas. The claim works universally—from gastronomy and childcare to boutique hotels and strategic partnerships—offering orientation and identification internally and externally.

The new visual world translates ZFV’s values into a distinctive and emotional imagery. Real people in real moments create an approachable, lively, and surprising expression. The design makes the strategy visible with clarity and strength. The new identity highlights what ZFV stands for: courage, responsibility, and community.

Client ZFV / Date #2025 / Category #Branding #Digital / Branding Agency #Heads / Designers Marco Simonetti, Roman von Arx, Simlla Lindeman, Elliott Miller / Photographer Silvio Knezevic / Consultants Simone Raubach, Ralph Hermann, Sina Frank, Natascha Almeida, Samira Ciraci

Design Direction Marco Simonetti @Heads Corporate Branding