Ad for Grün Stadt Zürich

The urban poster campaign appears four times a year as seasonal campaigns, initiated by the Grün Stadt Zürich to promote their 200+ public events and exhibitions. We created a visual identity for the program, which highlights the main events on posters, the full program on the season brochure, advertisements, and website and Facebook banners. A “trashy” typography is set in a context of urban life and the grey background suggests an inexpensive communication. The images in black use a stencil technique to emphasize urban drawing.

Client Grün Stadt Zürich / Date #2013 / Category #Graphics / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Photographers Digital Vision, Grün Stadt Zürich / Consultants Ralph Hermann, Ursina Grimm

Design Direction Marco Simonetti @Heads Corporate Branding