Design for ‘Züri wie neu’

We created a new visual identity for the GSZ’s “Züri wie neu” (Zurich as new) as well as an advertising campaign for the related app and web tool, which helps to report neighborhood problems to the local council. The app was developed by mySociety, a non-profit social enterprise based in the UK. With the “Züri wie neu” app, the population of the city of Zurich can point out damage to the city’s infrastructure. The online platform lists the messages and forwards them to the responsible authorities. The portal is moderated and transparently managed by the city administration.

Client Züri wie neu / Date #2013 / Category #Graphics / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Illustrator Neubau Welt / Consultants Ralph Hermann, Ursina Grimm

Design Direction Marco Simonetti @Heads Corporate Branding