Seed Packaging Design for Grün Stadt Zürich

3,773 hectares encompass the green areas planned, designed, maintained, and cultivated by Grün Stadt Zurich, and this diversity is maintained, developed and supported by over 500 employees.

The idea of this spring promotion is derived from the dedication of GSZ, maintaining and cultivating the green areas in Zurich. The seed wrapper is a gift to the urban people, encouraging them to make their city a much more environmentally friendly place. We created packaging that used their pre-defined brand guidelines and added a more-earthy look to it by using black-and-white images of a mallow and a wild flower.

Client Grün Stadt Zürich / Date #2013 / Category #Design / Branding Agency #Heads / Designers Marco Simonetti, Roman von Arx / Photographer Manuela Leder / Consultants Ralph Hermann, Ursina Grimm

Design Direction Marco Simonetti @Heads Corporate Branding