Nuance
Advertising for Nuance
At Arlanda Airport Stockholm, the Tax & Duty-free Shop of the Nuance Group offers an attractive discount of 25% on perfumes and cosmetics. The lack of information among Swedish passengers is to be remedied with a POS campaign. Posters broached the issue with surprising 25%-statements. For example: “25% of all US citizens have no friends.” The isolation of US citizens (according to a study conducted by DUKE University, North Carolina) is a fact that proves as right as the other hair-raising 25%-statements. The posters came with a promotional offer, which advertised the possibility to win luxury goods from all over the “world of the 25 percent”.
Client Nuance / Date #2006 / Category #Graphics / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Illustrator Marco Simonetti / Consultants Ralph Hermann, Nadia Francioso
Design Direction Marco Simonetti @Heads Corporate Branding