Anniversary Design for University of Zurich

The University of Zurich with its numerous faculties, institutes, and museums wanted to celebrate their 175th anniversary under the common claim “Sharing Knowledge”. The UZH commissioned us to develop an anniversary brand identity. The university intended to introduce the abbreviation UZH as part of the anniversary. The newly created identity worked in all applications necessary for the anniversary and communicated the interdisciplinary interaction of the university. An extensive brand guideline enabled the university to present its wide variety in a standardized way. The design was taken up by the internal designers and used in numerous anniversary activities. For decades, the institution, across all faculties, institutes, and museums, presented itself for the first time in a consistent way.

The University of Zurich (UZH) is the largest university in Switzerland. Founded in 1833 as the first university in Europe by a democratic political system, today the UZH is one of the foremost universities in the German-speaking world. Seven facilities offer a variety of study opportunities at the bachelor, master, and PhD levels. The anniversary identity was nominated for the Swiss Award® Corporate Communication.

Client University of Zurich / Date #2009 / Category #Branding #Awards / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Photographers Digital Vision, iStock, Ursula Meisser, Thomas Manetsch, Frank Brüderli, Marco Simonetti / Consultants Ralph Hermann, Mike Stillhard, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding