Brand Book for AMAG

Conceived as a brand book for employees, which covers the identity of AMAG, from the company’s values and vision to corporate history, imagery, and brand identity. The book starts with an interview and ends up with the new color palette. In the foreword, Haefner mentions the successful development of AMAG and the importance of a new identity. A large-arrow infographic shows the company’s milestones since 1945. The hardcover is bound in high-quality grey linen and the title of the book is embossed in red color.