Branding for Evolution

Evolution was founded in 1994 and started as a shop for everyday urban clothing. Thanks to the growing rider community and high demand of skate products, Evolution became an increasingly important provider. We redesigned and restructured their brand identity, bringing new vibrancy to the brand. In collaboration with Evolution, we developed the “EVO” collection that includes decks, clothing, wheels, caps, and helmets.

Client Evolution / Date #1996 / Category #Branding / Design Studio #Walhalla / Designer Marco Simonetti Photographers Francisco Leitão, Vladyslav Mehed, Arina Zaiachin Consultants Marco Simonetti, Ibrahim Zbat

Design Direction Marco Simonetti, Ibrahim Zbat @Walhalla