Branding for Neapolis

Founded in 1995 and based in Bern, Neapolis is cultivating the art of Italian cuisine and fresh food with its authentic regional and seasonal specialties. With good reason, Mediterranean cooking is one of the world’s favorite cuisines, as it celebrates exquisite food and simple dishes, like what you’d find in Mom’s kitchen.

We worked closely with Neapolis to revamp their outdated brand identity. We created a logotype system that allows them to add specific product names to the brand name using a classic serif typography. Together, the logotype and key visual create an identity that links classic and new, provoking this authentic brand experience. Walhalla developed a brand system that includes everything from business cards to packaging.

Client Neapolis / Date #1996 / Category #Branding / Design Studio #Walhalla / Designers Marco Simonetti, Ibrahim Zbat / Photographer Ervins Usmans / Consultants Marco Simonetti, Ibrahim Zbat

Design Direction Marco Simonetti, Ibrahim Zbat @Walhalla