Branding for Genona

We defined a brand strategy that underlines the technology and science behind Genona, which is a company that analyzes and sequences genomes using advanced technology. We developed a brand identity that is efficient and accessible. We created the typeface as a proprietary font with smooth rounded lines using a grid font development technique.

Client Genona / Date #2001 / Category #Branding / Design Studio #MarcoMario / Photogaphers Dimitri Litvinenko, Lyudmila Stozharova / Designer Marco Simonetti / Consultant Marco Simonetti

Design Direction Marco Simonetti @MarcoMario