Soulengineer
Branding for Soulengineer
The Soulengineer brand identity evokes the experimental approach of the design and art platform that is driven by interdisciplinary projects and collaborations in contemporary art, design, fashion, and architecture. The typeface is set in Helvetica, Old English blackletter, and an adapted alternative with opposite letters. We designed a logo that uses the negative space to create a monogram; it even takes a second to see the hidden āSā in the design. A remarkable color palette completes this flexible and simple brand identity.
Client Soulengineer / Date #2001 / Category #Branding / Design Studio #MarcoMario / Designer Marco Simonetti / Consultant Marco Simonetti
Design Direction Marco Simonetti @MarcoMario