Branding for Pescecane

Pescecane is a seafood restaurant located near the port in an old fish market. The food is innovative, genuine, and offers plenty of fresh flavors indicative of the Mediterranean kitchen.

Inspired by hunting sharks and old shipwrecks from past times, we created a new brand identity for Pescecane’s seafood restaurant, which reflects the tradition and simplicity of good food. We developed a new, strongly reduced color scheme, defined all typefaces, and optimized the entire website. The newly developed imagery consists of different types of fish, which can be found on the restaurant’s menu card.

Client Pescecane / Date #2004 / Category #Branding / Design Studio #MarcoMario / Designer Marco Simonetti / Photographers Peopleimages, Michael Browning, Matt Jones, Nguyen Linh, Andrew Neel, Jorge Gonzalez, Nick Jio, Yulia Vambold, Alex Jones, Maximilian Weisbecker, Tim Marshall, Sophy Chen / Consultant Marco Simonetti

Design Direction Marco Simonetti @MarcoMario