Design for Barbarossa


Design for a Barber Shop

Roberto Barbarossa is an extraordinarily talented barber. Barbarossa is a typical barbershop that offers classic cuts from the old days interpreted in a totally new way. Roberto is an enthusiastic exponent of sustainability, his personal motto for a better world is: We never cut down trees.

Barbarossa’s identity alludes to the pioneering spirit of former days, where hard work determined livelihoods and risk-taking was nothing unusual. We developed a range of illustrations, inspired by the characteristic retro style of the late 1800s. We created an adapted typeface using the western font IFC Rail Road, designed by Anton Krylov, and new imagery emphasizing the spirit of a rough and wild culture.

Client Barbarossa / Date #2012 / Category #Branding / Design Studio #MarcoMario / Designer Marco Simonetti / Photographers 4masik, everett225 / Consultant Marco Simonetti

Design Direction Marco Simonetti @MarcoMario

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