FSM Frank Sitzmöbel Website Refresh

Frank Sitzmöbel, a renowned name in high-quality upholstered furniture, has launched its newly redesigned website, frank-sitzmoebel.ch, offering a modern and user-friendly digital experience that reflects the brand’s commitment to craftsmanship, comfort, and timeless design.

Built on the powerful Shopify platform, the new website combines sleek design with robust functionality. It serves as a comprehensive digital hub where customers, interior designers, and architects can explore the full range of Frank Sitzmöbel’s handcrafted products. From sofas and armchairs to modular seating systems, each item is presented with high-resolution imagery, detailed descriptions, and a focus on materials and customization options.

A highlight of the site is the interactive product configurator, which allows users to personalize furniture pieces by selecting from a wide array of fabrics, leathers, and finishes. This feature caters to both private clients seeking individuality and professionals working on bespoke interiors.

Thanks to Shopify’s flexible backend and e-commerce features, the site ensures a smooth browsing experience while enabling future scalability. Whether users are looking for inspiration, technical specifications, or direct purchase options, the platform makes it easy to navigate and connect.

The website also includes an “About” section that shares the brand’s Swiss heritage and longstanding dedication to sustainable, precision craftsmanship. Downloadable brochures, showroom details, and direct contact options further enhance customer engagement and support.

With this launch, Frank Sitzmöbel not only modernizes its online presence but also embraces a digital-first approach that matches its forward-thinking design philosophy. The new frank-sitzmoebel.ch is more than a website—it’s an invitation to experience Swiss quality, now just a click away.

Client FSM Sitzmöbel / Date #2025 / Category #Digital / Branding Agency #Heads / Designer Marco Simonetti / Web Developer Hux Agency / Consultants Ralph Hermann, Samira Ciraci

Design Direction Marco Simonetti @Heads Corporate Branding