NOK Rebranding to Axpo

Axpo, formerly Nordostschweizerische Kraftwerke AG (NOK) based in Baden, is a producer and major distributor of electricity in northeastern Switzerland. It is a subsidiary of Axpo Holding.

For the rebranding project we were asked to support the renaming and branding process. In less than three months, we changed over 4,000 labels, 2,000 electronic forms, 1,000 electronic documents, over 80 publications, and labeled over 150 vehicles. For the brochures we developed a coherent publication concept that meets the needs of all of Axpo’s divisions and works for all publication levels.

Client Axpo / Date #2008 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Andreas Preis, Donovan Szypura, Petra Jörger, Philipp Schönweitz / Illustrator Sandra Niemann / Photographers Edy Brunner, Katharina Lütscher / Film Producer Günter Bolzern / Consultants Mike Stillhard, Ralph Hermann, Kristina Brunner, Nadia Francioso, Andrea Bruggmann, Lora Francheschini

Design Direction Marco Simonetti @Heads Corporate Branding