Corporate Design Highgate

As an independent asset manager, Highgate has resolved important conflicts of interest that are present when the client’s asset manager is also a multi-service financial institution. The company’s structural independence is reinforced by transparent revenue streams. Highgate’s only source of income is the fees charged to its clients, making it clear whom Highgate works for. Highgate Wealth Management’s managing partners have over a century of combined experience in the financial markets, acquired in some of the most renowned and traditional financial institutions of the world.

We developed a new corporate design that simultaneously conveys the dynamism and stability of the company. The claim “Our mindset – your asset” accentuates the personal commitment of the owners‘ partners to the assets of their private clients and institutional investors. The asset management company “Highgate” wants to define their identity more clearly and to be recognizable as a company that achieves above-average performance for its customers – on the basis of dynamism, experience, stability, and a pronounced customer focus. Existing and potential clients see the new appearance as a positive sign of the growth of their asset management company.

Client Highgate / Date #2008 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Photographers Cegoh, Moritz, Digital Vision Consultants Ralph Hermann, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding