Rebranding for Hänggi Flückiger

The company was founded in 1948 by Paul Flückiger’s father. Markus Hänggi joined in 2012 as partner and managing director. Just like the company founder and Paul Flückiger, Markus Hänggi stands for the company’s philosophy and shapes it today.

The marriage between the name “Hänggi” and “Flückiger” influenced the design of the logotype, which is set in Dalton Maag’s standard edition of the Aller font und emphasizes the relationship by the shared “g”. The circle symbolizes the color stain and demonstrates the typical characteristics of a painter. Their brand identity also included the development of a website.

Client Hänggi Flückiger / Date #2013 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Consultant Ralph Hermann

Design Direction Marco Simonetti @Heads Corporate Branding