Rebranding for Selection

The Swiss Photo Award (vfg.selection former ewz.selection) is one of the most prestigious and richly endowed photography prizes in Switzerland. For the past 18 years, it has been a showcase for the entire breadth of Swiss photography, from architecture and editorial to fashion, fine art, and advertising. Every year an international panel selects the best works displaying the most outstanding art and craftsmanship. The Swiss Photo Award is the most important platform for the entire value chain in the Swiss photographic industry. It revolves around a dialogue on quality and is designed to present an annual cross-section of photography while reflecting developments in a rapidly changing market.

We worked closely with Romano Zerbini, the curator and initiator of the Swiss Photo Award, on the new identity project. Inspired by the camera aperture, we designed a new logotype using an adapted DIN Font and an irregular octagon shape. For the photo award we created a variety of communication tools used to promote the exhibition.

Client Selection / Date #2008 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter, Roman von Arx / Photographers Stéphanie Marie Couson, Mark Henley, Nicolas Righetti, Ueli Alder, Sven Bänziger, Mathias Braschler, Monika Fischer, Roland Bernath, Claudia Luperto, Jürg Zimmermann, Christian Bobst, Marco Matteo Fieni, Christian Lutz, Urs Bigler,Frank Blaser, Amanda Camenisch, Tatiana Arce, Jeremy Ayer,Sebastien Secchi, Steeve Iuncker, Bettina Montavon, Regula Müdespacher, Alberto Campi, Martin Guggisberg, Enrique Muñoz García, Noe Flum, Daniel Infanger, Christian Senti, Roland Tännler,Beat Bühler, Ariel Huber Stefan Jaeggi, Fabian Biasio, Sylvan Müller, Andri Pol, Yann Gross, Chexbres Regula Roost, Karine Welter, Oliver Rust, Jan Hofer, Esther Mathis, Christian Schwager, Jojakim Cortis, Adrian Sonderegger, Beat Schweizer, Christian Lutz, Christian Nilson, Scott Typaldos, Cyrill Matter, Sara Merz, Thomas Stöckli, Nicolas Savary, Yoshiko Kusano, Michel Roggo, Ruedi Walti, Marco Simonetti / Consultants Ralph Hermann, Ursina Grimm, Kristina Brunner

Design Direction Marco Simonetti @Heads Corporate Branding