Rebranding for Stiftung Buechweid

The Pestalozziheim Buechweid in Russikon offers a second home to around 70 children and adolescents with learning disabilities and social issues. This was an occasion to reformulate the self-image of the 106-year-old institution, as their brand identity now reflects the encouraging mood of the foundation. However, the delicate figurative iconic logo also conveys a fragile harmony that remains in balance only through the commitment of all those involved.

The Buechweid Foundation can continue to cultivate the century-long tradition of boarding school excellence, while at the same time develop new forms of offerings for parents, children, and adolescents who find their place under the somewhat broader identity of the foundation.

Client Stiftung Buechweid / Date #2005 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Donovan Szypura / Photographer Günter Bolzen / Consultants Ralph Hermann, Mike Stillhard, Nadia Francioso

Design Direction Marco Simonetti @Heads Corporate Branding