


Terianum
Redesign
Tertianum holds the key to high-quality housing and living in old age. As the Swiss market leader, they are committed to making every day worthwhile for residents at their more than 90 locations. They offer residents the opportunity to take part in a wide range of activities and benefit from attentive nursing care, first-class catering and comprehensive medical care. By providing personalized services, they create a new home where residents can feel safe and enjoy the freedom to determine their own lifestyle through all stages of aging.
We developed the new brand identity for the Tertianum Group. The premium provider of senior housing operates almost 100 residences, residential and care centers. In our research on retirement living, we focused intensively on the needs and wishes of older people. Moving into a residential or nursing home is often associated with the fear of being uprooted and left to their own devices. However, in addition to health and security, what is desired is self-development, recognition and social interaction. The Tertianum Group is able to fulfill exactly these needs and wishes of older people to a high degree and offers its guests “space for joie de vivre” in two senses: a safe home in which they feel comfortable and a space for personal development, independence and social interaction. This self-image, which is reflected in the confidence of the guests, led to the development of the brand image, which positions the Tertianum as an attractive premium provider and emphasizes the endeavor to offer a wide range of high-quality residential services.
At the center of Tertianum’s visual and communicative brand identity is the established logo with the distinctive “A”, which symbolically functions as a protective roof. Under this roof, the brand’s central element – the person – is represented by a simple dot, which stands for safety and security within the safe space of Tertianum. An innovation in the design are the “Tertianum rays”, which are derived from the “A” monogram and represent an extension of the existing logo. The rays are intended to symbolize the confidence and joie de vivre that Tertianum makes possible. The soft color gradient of the rays conveys the energy and dynamism of the life-affirming environment. An extended palette of fresh colors and a new, authentic visual style are intended to be inviting and increase the brand’s positive recognition value. The new brand identity will be rolled out gradually across all communication channels, starting with the corporate website, the employer website and the annual report, followed by print and digital media.
Client Tertianum / Date #2024 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Dominique Kaiser, Roman von Arx / Photographers Rawpixel, Adobe Stock / Consultants Simone Raubach, Natascha Almeida, Ralph Hermann
Design Direction Marco Simonetti @Heads Coporate Branding