Redesign Martin Stiftung

We worked closely with Martin Stiftung to renew their outdated brand identity and define a new brand strategy. The new brand was developed by the active assistance of the residents of Martin Stiftung. The final logo was a set of self-designed letter styles, which made the residents as well as the entire workforce proud of their new image. The identity of Martin Stiftung is a prime example of the consistent and integrative branding for social institutions. 

The founding of Martin Stiftung goes back to Luise Escher-Bodmer. In memory of her own disabled child “Martin”, she had her estate Mariahalden incorporated into a foundation in June 1893. Today, the foundation is an important institution with residential care and work opportunities. It also enjoys a high recognition for around 160 people with disabilities.

Client Martin Stiftung / Date #2012 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Pablo Burkhalter / Photographers Marco Simonetti, Tm.woRK photography / Consultants Ralph Hermann, Kristina Brunner

Design Direction Marco Simonetti @Heads Corporate Branding